How Shade works

A profile coin is a token that represents a creator’s public profile: their name, avatar, bio and links. People who believe in a creator can buy in early on the curve; as demand grows, the price rises along the curve until the coin graduates to a permanent liquidity pool.

1. 1
   Open the launch studio
   Go to Launch, or press Tokenize next to any profile on the homepage.
2. 2
   Detect your profile
   Pick @fomo or @Pumpfun, enter your handle (or Solana wallet for Pump.fun) and press Detect. Name, ticker, bio and avatar fill in automatically.
3. 3
   Launch on Solana
   Solana (Pump.fun, paid in SOL). Add an optional first buy.
4. 4
   Sign and launch
   Connect the matching wallet and sign. Your coin is live as soon as the transaction confirms.

@fomo · fomo.family

Enter a fomo.family handle. Shade reads the public profile through the FOMO API: display name, avatar, bio, verification and the trader’s real wallets. The profile’s wallet becomes the coin’s creator-fee recipient, so fees go to the person behind the profile, not to whoever pressed launch.

@Pumpfun · pump.fun

Enter a Pump.fun username or, more reliably, the profile’s Solana wallet address. Shade reads the public profile (username, avatar, bio) from Pump.fun.

1. 1
   Metadata
   Your avatar and coin details are pinned to IPFS through Pump.fun.
2. 2
   Transaction
   PumpPortal builds an unsigned create transaction for your wallet and a brand-new mint.
3. 3
   Signatures
   The fresh mint key and your wallet sign it in your browser. Shade never sees your keys.
4. 4
   Live
   Once confirmed on Solana, the coin is live on pump.fun and in the Shade feed.

While a coin is on its curve, every buy raises the price and every sell lowers it, following a fixed formula. When the curve fills up, the coin graduates automatically: into PumpSwap on Solana. After graduation, trading continues on that pool.

Solana: Pump.fun pays creator fees to the wallet that launched the coin. Creators should launch from their own profile wallet and claim on pump.fun.

The homepage and Leaderboard list real, public profiles ranked by followers:

• fomo.family: every window of the FOMO leaderboard (24h, 7d, 30d, all time) is merged, plus featured accounts, then ranked by followers. PnL shown is the last 30 days.
• Pump.fun: creators of active and trending coins plus featured accounts, ranked by followers.

Lists refresh every few minutes. Being listed is not an endorsement, and a listed profile has not necessarily launched a coin. Only coins in “Launched on Shade” exist on-chain.

• Profile coins are extremely volatile and can go to zero. Only use money you can afford to lose.
• Anyone can launch a coin with any name. Always verify the contract or mint address before buying.
• Transactions on public blockchains are final. Shade cannot reverse or refund them.
• Pump.fun and PumpPortal are third-party services.